Archive for September 12th, 2008

Powering Up Product Design

Consumer demand for good product design is driving the phenomenal success of Apple’s iPod, Target stores and even a wastebasket – namely, the Garbo, designed by Karim Rashid for Umbra. Manufacturers who ignore the importance of industrial design do so at their peril, sure to be overtaken by competitors whose products may be equal in quality but superior in eye appeal. Our in-house industrial designer (and multiple International CES Innovations award winner) offers the following advice[ READ MORE ]

Focus on Focus Groups

In a marketplace that’s growing increasingly competitive, doing all you can to ensure the success of a new product or product line your company plans to introduce is more important than ever. Conducting a focus group is an effective means of getting valuable feedback from consumers in your target demographic[ READ MORE ]

Trade Show Fatal Flaws

Exhibiting at a trade show represents a significant investment in time, effort and – of course – money. So it’s surprising to seasoned attendees how often exhibitors neglect to take some basic steps that will maximize their return[ READ MORE ]

Maximizing the Trade Show Experience

You may soon be among those dutifully manning a trade show booth, introducing your latest and greatest products. At that point, you may probably think you’ve already done everything possible to make sure that distribution and retail decision-makers stop by for a profitable visit. However, there are a few additional steps which can help you make the most of the face time you spend with these key individuals[ READ MORE ]

Brand Identity Chain

If consumers identify with Prada and also identify with Michelob, Volvo, “24” character Jack Bauer, rock group the Killers and Doritos, marketers suddenly have a ‘brand identity chain’ – a group of consumers who share similar identities as well as product and media consumption[ READ MORE ]

EVOK…an inside look

Evok Advertising, the E! True Hollywood Story from Brook Pifer RockstarPhotographer on Vimeo[ READ MORE ]

www.evokad.com

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