Archive for October, 2008

Why Letting Your Employees Act Like Children is Good for Business

Let’s start with allowing, and/or strongly suggesting, your employees dress up for Halloween. There are several ways to skin this witch’s cat, for example: let employees decide on their own and hope for the best; give each department a theme (dress up like a work flow process; pair people up who don’t usually work together [ READ MORE ]

What children’s programming taught me about advertising.

As a father of 13 month old twins and an imaginative five year old, I’m fortunate enough to be immersed in a perspective of discovery and creativity that only a child can possess.  And over the past five years I’ve shared the delight of children’s programming with my kids, realizing that I enjoy it not [ READ MORE ]

Incorporating Candy Into Your Sales Effort

If you’re saying to yourself, ‘why is candy showing up on a legitimate marketing blog’, then perhaps we need to take a closer look at the power of chocolate. Not everything needs to be a profound or prolific insight into the essence of branding. Of course, you’ll get plenty of that here too. Sometimes it’s [ READ MORE ]

Grading Sheet for Evaluating New Business

Too often, today's hot prospect can be tomorrow's nightmare client. For the client/vendor relationship to work, it has to be mutually beneficial. Consider creating a Grading Sheet or Pre-Qualification Survey to eliminate wasting resources chasing a bad prospect. [ READ MORE ]

Customer Satisfaction Survey

In today's economy, hanging on to business and cultivating within it has never been more important. Probing your customers for information on how your performing can diffuse a growing issue or possibly open up a new service line offering[ READ MORE ]

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