Archive for November, 2008

Market Segmentation – “Millennials”

We are in a unique time in the history of market segmentation – 5 distinct living generations. Well, soon to be six, but that is a blog entry for another time. Currently, we look at the segments as: GI/Depression Generation – Silents/The Greatest Generation – Baby Boomers/Post WWII – Generation X/Baby Busters – Millennials Here [ READ MORE ]

12 Things You Must Know to Be Successful with Mobile Marketing

Whether you’re new to mobile marketing or can explain all the details of text messaging (SMS), picture messaging (MMS) and mobile web (WAP) technologies, it’s important to know how to deploy campaigns successfully, leveraging this powerful new media channel in today’s rapidly evolving global environment. Here are 12 recommendations from experienced mobile marketing professionals, starting with the basics and moving into tips for planning and implementing a successful campaign[ READ MORE ]

Five Things That Entrepreneurs Should Do In The Current Economic Climate

Sorry, entrepreneurs, the economy is not good. You can’t do anything about that. But you can do some things to help your business weather the storm. Here are five suggestions: 1. Take advantage of decreasing costs. If you run a business, you don’t just have customers; you have suppliers too. If demand is decreasing for [ READ MORE ]

The Importance of Using Media Research and Tools

When considering an advertising and/or marketing agency, it’s a good rule of thumb to confirm that their service promise is backed by appropriate media, research and management software and services. It’s important to ask if this potential business partner has certain capabilities in house and specific procedures in place—not simply access to an outsourced third-party [ READ MORE ]

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