2008 December « Free Advertising Candy

Archive for December, 2008

Handwork vs. Technology

December 19th, 2008
Posted in Brand Identity . Product Design
By martydread4evok

Recently we developed a campaign for a financial industry client that involved illustration as a foundation for the visual imagery and it got me thinking. Thinking about how much we rely on technology as a tool for design, writing, even to read this blog. Thinking about how much I appreciate “handwork.” Thinking of the time, [ READ MORE ]

Which Advertising Agency Compensation Structure Is Better For Me? Part 1 of 3

December 12th, 2008
Posted in Account Service . Direct Marketing . Package Design
By jourdan4evok

There are a myriad of ways in which advertising agencies can be compensated. For full-service shops, it typically consists of some form of hourly billing, media commission and/or production commission. While there are standard industry norms, it is common practice to engage in negotiations specifically tailored to the unique needs of each client. Finding [ READ MORE ]

Hang Smaller Stockings This Year

December 8th, 2008
Posted in Human Resources
By deedee4evok

As the calendar is down to one page, your book’s ink must be displayed in black, but if not….seeing red can be avoided. Each year, we try to beat last year’s numbers. And every year, the bar rises, as do the costs of conducting business. So, if you’re short on ribbon, tinsel and garland—what do [ READ MORE ]

An eclectic team

the team at evok is eclectic to say the least. at evok, we write new white papers weekly and post them on our website, and the extended, behind the scenes version, here. enjoy.

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