Comments on: Handwork vs. Technology http://freeadcandy.com/2008/12/19/handwork-vs-technology/ chocked full of nuts from a team of ad pros Sun, 26 Sep 2010 18:29:58 +0000 hourly 1 http://wordpress.com/ By: Armando Bellmas http://freeadcandy.com/2008/12/19/handwork-vs-technology/#comment-99 Wed, 28 Jan 2009 13:47:26 +0000 http://freeadcandy.com/?p=194#comment-99 This is a good way to look at custom photography over stock, too. A campaign’s custom shots will likely never be seen anywhere else. Your campaign will “own” that imagery. A great way to make it unique.

]]> By: Laura Bergells http://freeadcandy.com/2008/12/19/handwork-vs-technology/#comment-95 Thu, 15 Jan 2009 18:49:46 +0000 http://freeadcandy.com/?p=194#comment-95 Yes. I have noticed a return to handwork.

Thank goodness!

I’m a writer. I write with a pen. In a notebook. Every day.

When I write for clients, it starts on paper. I sketch scenes on paper, next to the scripts — even though I’m not much of an artist. From there, it can go to designers, computer wizards, video producers — who can slickly transform my scribbly atomic concepts into electrons.

When I did this ten years ago, colleagues scoffed. “What a waste! Do in on the computer!”

Today, they’re going all Moleskine on me. Paper sketches before everything! And many 2008 design books support this “paper-first” notion.

Suddenly, my process is not viewed as an inefficient, wasteful. My paper process is hip again!

But I’m good with my 19 cent Mead notebooks. My trendy pals with Moleskines still mock me.

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