Archive for February, 2009
Sometimes it’s best not to trust your instincts when it comes to marketing, especially if your views are shortsighted. One sure fired way to go out of business is to act like you already are—by ceasing to communicate to your target via marketing efforts, events, articles, etc. Let’s say for instance, we instructed you to [ READ MORE ]
Since we can’t be mind readers and inexplicably know what our potential customers are thinking and thereby doing; we can at least be mindful readers and study from afar to get farther – or closer to our end goal. As the New Year is in full swing and we’re all waiting for the pendulum to [ READ MORE ]
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