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- CMO Strategy
- CMOs, Go Beyond a PR Plan to Prepare for an Inevitable Product Crisis March 8, 2010You can depend on facing a major product crisis. The only question is when. Analyze how your business is operationally configured to identify emerging crises and gather resources to respond to them meaningfully and quickly.
- Unilever Names Keith Weed as New CMO March 5, 2010BATAVIA, Ohio (AdAge.com) -- Unilever has appointed longtime general manager Keith Weed as its chief marketing officer effective April 1, succeeding the outgoing Simon Clift, who announced his departure last month.jneff@adage.com(Jack Neff)
- Time to Rewrite the Brand Playbook for Digital March 4, 2010Instead of simply appropriating everything that we know about branding for digital media, it may be time to focus on how digital media change what we know about branding.
- As Shops Transform, Marketers Must Adapt Too March 2, 2010The flux that marketers will find themselves in as agencies transition from the old to the new model will require chief marketing officers to redesign how they interface with ad agencies and reevaluate the creative process.
- CMOs, Go Beyond a PR Plan to Prepare for an Inevitable Product Crisis March 8, 2010
