Author Archive
Exhibiting at a trade show represents a significant investment in time, effort and – of course – money. So it’s surprising to seasoned attendees how often exhibitors neglect to take some basic steps that will maximize their return[ READ MORE ]
You may soon be among those dutifully manning a trade show booth, introducing your latest and greatest products. At that point, you may probably think you’ve already done everything possible to make sure that distribution and retail decision-makers stop by for a profitable visit. However, there are a few additional steps which can help you make the most of the face time you spend with these key individuals[ READ MORE ]
If consumers identify with Prada and also identify with Michelob, Volvo, “24” character Jack Bauer, rock group the Killers and Doritos, marketers suddenly have a ‘brand identity chain’ – a group of consumers who share similar identities as well as product and media consumption[ READ MORE ]
Evok Advertising, the E! True Hollywood Story from Brook Pifer RockstarPhotographer on Vimeo[ READ MORE ]
Get every new post delivered to your Inbox.