Archive for the ‘ About The Agency ’ Category

Yearning to be Interning

Not having had any experience in advertising, I wasn’t quite sure what to expect of an internship at an agency, but I knew I needed one to prove I was a go-getter who values the opportunity. Unfortunately, the thought of filing papers and delivering coffee all day didn’t really sound too appealing. After[ READ MORE ]

Life of an Intern

I’ve always wanted to be a media planner and buyer so when I walked into evok advertising for an interview – I knew I had to nail it. I guess if you’ve done the interview process before, you know how nerve-racking it is – arriving really early, sweaty palms, wondering if your resume looks good enough[ READ MORE ]

Playground Rules in the Real World

There are many simple concepts, probably ones that you heard since you stepped foot in an educational system at the age of five, that really define basic principles[ READ MORE ]

Ante up! – Keeping Track of Account Receivables

The more figures you can move from your AR statement to your bank statement, the happier the CEO. If we follow this logic, both the bank statements and the happiness of the head-honcho, is your hands. If he is happy – so is everyone else[ READ MORE ]

Streamlining Policies and Procedures—Inside An Advertising Agency

The thought of streamlining policies and procedures seems like a good idea. It sounds like it should work. It seems like it should be easy. So why don’t we always follow it? Good question. Of course most successful companies have some sort of systematic workflow, a streamline of policy and procedures and believe that if [ READ MORE ]

Leo’s – When to Take My Name off the Door

The speech was titled “When to Take My Name off the Door”. Leo’s remarks: “That will be the day when you spend more time trying to make money and less time making advertising – our kind of advertising. When you forget that the sheer fun of ad-making and the lift you get out of it [ READ MORE ]

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