Archive for the ‘ Account Service ’ Category

The Kick-Off Meeting

“The Kick-Off Meeting” is the first in a three-part series focused on a project’s lifecycle, which includes “The Kick-Off Meeting” , “Ongoing Project Management” and[ READ MORE ]

Account Service: The Perfect Blend of Strategy & Personality

“I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers[ READ MORE ]

Client Dedication

If you want to be a true advocate of your client’s brand and have real stake in their market position, you must become part of their audience. Here are a few of evok’s tips for staying dedicated to your clients and to becoming a valuable member of their audience[ READ MORE ]

How to Maintain Successful Client Relationships

Remember the old agency saying, “Good. Fast. Cheap. – pick two?” Well, in this economy, picking two is no longer an option or a realistic way to keep a client on board. [ READ MORE ]

Surveying Surveys

When determining your target audience or gauging their perception of your product or service, a well designed, carefully thought out survey can be the key to success[ READ MORE ]

The Essentials for Success in Advertising Agency Account Coordination

Success is a much over-used expression. Many people claim they have what it takes to succeed, but do they really? In an industry where everything was due yesterday, there are certain key characteristics that are vital, not only to survive, but to exceed expectations. Having been exposed to a variety of companies from small-scaled businesses [ READ MORE ]

Without metrics and measurements, how do you know if your advertising program is successful?

I won’t lie. I’ve seen it before – companies guilty of spending money on advertising and not setting goals or tracking their results. With the economy rolling downhill into the biggest tumbleweed of the century, what are they thinking? Plain and simple – they’re missing their call to action. So, think about it – do [ READ MORE ]

Which Advertising Agency Compensation Structure Is Better For Me? Part 2 of 3 (Media Commission)

There are a myriad of ways in which advertising agencies can be compensated. For full-service shops, it typically consists of some form of hourly billing for creative services, media commission and/or production commission. While there are standard industry norms, it is common practice to engage in negotiations specifically tailored to the unique needs of each [ READ MORE ]

Which Advertising Agency Compensation Structure Is Better For Me? Part 1 of 3

  There are a myriad of ways in which advertising agencies can be compensated. For full-service shops, it typically consists of some form of hourly billing, media commission and/or production commission. While there are standard industry norms, it is common practice to engage in negotiations specifically tailored to the unique needs of each client. Finding [ READ MORE ]

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