Archive for the ‘ Brand Identity ’ Category

Is “Re-branding” the New Buzz Word?

We hear the term “re-branding” thrown around a lot lately. It seems if everyone is trying desperately, in a fast-moving society, to stay fresh and yet stay true to their history at the same time. [ READ MORE ]

Sponsorships – One Size Doesn’t Fit All

ponsorships are an easy, friendly way to expand brand awareness among the local community. And there are usually so many enticing options but proceed with caution, for not all of them are the ideal events to sponsor. [ READ MORE ]

Put Ethnography Science Behind Your Strategy

We are sure that most of you out there have said at one time or another, “I would love to be a fly on that wall!” There’s no denying our inherent desire to know what other people are really saying and thinking—without having to admit you are just dying to know things you shouldn’t or couldn’t. Whoever said that ignorance is bliss, might rewrite that common cliché and replace “bliss” with “blind.”[ READ MORE ]

Don’t Stop, Look & Listen, Repeat.

Sometimes it’s best not to trust your instincts when it comes to marketing, especially if your views are shortsighted. One sure fired way to go out of business is to act like you already are—by ceasing to communicate to your target via marketing efforts, events, articles, etc. Let’s say for instance, we instructed you to [ READ MORE ]

“Non-traditional” Holiday Marketing

A few years back we began an initiative to maintain awareness of a brand using “non-traditional” holidays as the impetus for this outreach to their audience. To this day, the program continues with much success for our client—to the point that their clients wonder what we’ll do next. Rewind It began with a traditional holiday [ READ MORE ]

Handwork vs. Technology

Recently we developed a campaign for a financial industry client that involved illustration as a foundation for the visual imagery and it got me thinking. Thinking about how much we rely on technology as a tool for design, writing, even to read this blog.  Thinking about how much I appreciate “handwork.” Thinking of the time, [ READ MORE ]

What children’s programming taught me about advertising.

As a father of 13 month old twins and an imaginative five year old, I’m fortunate enough to be immersed in a perspective of discovery and creativity that only a child can possess.  And over the past five years I’ve shared the delight of children’s programming with my kids, realizing that I enjoy it not [ READ MORE ]

Brand Identity Chain

If consumers identify with Prada and also identify with Michelob, Volvo, “24” character Jack Bauer, rock group the Killers and Doritos, marketers suddenly have a ‘brand identity chain’ – a group of consumers who share similar identities as well as product and media consumption[ READ MORE ]

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