Archive for the ‘ Creative ’ Category

Spec & Crowdsourcing Work Hurts Us All

Mention the word ‘spec’ in a room of design professionals, and you will hear resonating boos and witness faces cringe in discontent. Why you may ask? Well it’s[ READ MORE ]

Common Design and Print Terms

The world of design and production is filled with all kinds of fun terms. For those unfamiliar with the industry, the terms may sound imaginary, almost like going to a mechanic who tells[ READ MORE ]

Write or Right?

It seems every time I turn around there’s another article, paper or blog post with a list of tips on ways to improve your SEO or what not to put on your resume or the best shortcuts to use in Photoshop. Maybe it’s just [ READ MORE ]

What Type of Designer Are You: Solo, In-house, or Ad Agency?

Where designers work varies as much as the designers themselves. Some work in the corner of their studio in their pj’s while sipping their Starbucks coffee. Others work in the marketing department of a Fortune 500 company. Then there are those who design an array[ READ MORE ]

Should Drawing Be Fundamental For Designers?

Should drawing be fundamental for designers? Um, ABSOLUTELY! Below we have compiled some of the benefits for designers if they apply drawing to their overall creative process. Stick figures are as far as you go? No problem! We’ve also listed a couple of links and resources to get your drawing juices going[ READ MORE ]

Putting Pencil to Paper – Making The Case For Illustration

There’s an old business adage that says, “When everyone else is zigging, why not zag and stand out from the crowd?” Illustration isn’t right for everything and many times the project will dictate when it’s appropriate. If the challenge is to get your clients products and services noticed, put pencil to paper and consider illustration rather than stock photography as a great way to make an impact[ READ MORE ]

Is “Re-branding” the New Buzz Word?

We hear the term “re-branding” thrown around a lot lately. It seems if everyone is trying desperately, in a fast-moving society, to stay fresh and yet stay true to their history at the same time. [ READ MORE ]

Is There a Statute of Limitations on Creative Ideas?

You always hear people say things like “There’s no new ideas” or “Everything’s been done before”. I don’t buy it[ READ MORE ]

How to Get the Creative Juices Flowing…from the mind of a seasoned art director

If you’re a designer, there are going to be some days when you don’t feel like you can get the creative juices to flow[ READ MORE ]

Why does my agency put a mark up on production? Part 3 of 3

We’ve had a look at several different compensation structure models. Some clients prefer to work under a retainer model, which allows for long-term strategic planning and an ongoing partnership that works in a proactive capacity. However, if not carefully prioritized by the client, this can also lead to liberally requested assignments that often eat up [ READ MORE ]

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