Archive for the ‘ Direct Marketing ’ Category

Email Marketing Tips

Email marketing, also known as e-blasts and e-newsletters, is one of the least expensive ways to get your message out and can catapult your sales to a new level. Use email marketing to help build your relationship with[ READ MORE ]

Biting the Bait – Making Promotions Work For You

Promotions. Offers. Incentives. Why do they work? Why do consumers buy into them? The most vital and critical piece to any promotion lies in thinking like the consumer, which companies may forget when launching a promotion. We recommend putting yourself in their shoes. Familiarize yourself with their fears, their skepticism and their doubts. Listed below are key points to follow when rolling out your promotion[ READ MORE ]

Direct Marketing – and why you shouldn’t discount it.

For many companies it’s a real challenge to decide which advertising medium to use, especially in today’s tech-driven environment. One bad decision could cost a company their entire marketing budget, so how do they decide which medium is right[ READ MORE ]

Satisfy Your Media Craving—pepper the proper landscape to taste

The way a potential target consumes media changes with the landscape. Due to this ever-changing fact, new and emerging media must be considered, along with traditional media of course, when planning media buys. These new mediums include online buys, Facebook fan pages, Twitter accounts, seeded blogs, video, gaming, mobile text campaigns, experiential (which is a media category of its own) and many others (being created as you read this). [ READ MORE ]

$5,000 Websites? Not From An Ad Agency.

Determining a fair price for the development of a website can often become a source of contention. This is because there can be be a wide range of perceived value and an unclear understanding of the effort it takes to build a great website. Even with the advent of 'off the shelf' CMS templates (yes, we love you Joomla), success still rests in the hands of good content, good design, good planning and ultimately, good collaboration[ READ MORE ]

Direct Mail Using Seeded Paper

There is no shortage of paper options and printing techniques when it comes to sending direct mail; and, breaking through the clutter is no easy task when the average American receives 848 pieces of ad mail each year. This post examines the use of seeded paper as one option[ READ MORE ]

Nearly 40% of Recent Hospital, Urgent Care Patients Influenced by Social Media

Social media influenced nearly 40% of recent hospital or urgent care center patients, with 25 to 34 year olds reporting the most influence (53.2%), according to the Spring 2009 Ad-ology Media Influence on Consumer Choice survey. Nearly 30% of hospital visits by this age group were maternity-related. Of social media types, forums and discussion boards [ READ MORE ]

“Non-traditional” Holiday Marketing

A few years back we began an initiative to maintain awareness of a brand using “non-traditional” holidays as the impetus for this outreach to their audience. To this day, the program continues with much success for our client—to the point that their clients wonder what we’ll do next. Rewind It began with a traditional holiday [ READ MORE ]

Which Advertising Agency Compensation Structure Is Better For Me? Part 2 of 3 (Media Commission)

There are a myriad of ways in which advertising agencies can be compensated. For full-service shops, it typically consists of some form of hourly billing for creative services, media commission and/or production commission. While there are standard industry norms, it is common practice to engage in negotiations specifically tailored to the unique needs of each [ READ MORE ]

Which Advertising Agency Compensation Structure Is Better For Me? Part 1 of 3

  There are a myriad of ways in which advertising agencies can be compensated. For full-service shops, it typically consists of some form of hourly billing, media commission and/or production commission. While there are standard industry norms, it is common practice to engage in negotiations specifically tailored to the unique needs of each client. Finding [ READ MORE ]

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