Archive for the ‘ Direct Marketing ’ Category
Whether you’re new to mobile marketing or can explain all the details of text messaging (SMS), picture messaging (MMS) and mobile web (WAP) technologies, it’s important to know how to deploy campaigns successfully, leveraging this powerful new media channel in today’s rapidly evolving global environment. Here are 12 recommendations from experienced mobile marketing professionals, starting with the basics and moving into tips for planning and implementing a successful campaign[ READ MORE ]
As a father of 13 month old twins and an imaginative five year old, I’m fortunate enough to be immersed in a perspective of discovery and creativity that only a child can possess. And over the past five years I’ve shared the delight of children’s programming with my kids, realizing that I enjoy it not [ READ MORE ]
If you’re saying to yourself, ‘why is candy showing up on a legitimate marketing blog’, then perhaps we need to take a closer look at the power of chocolate. Not everything needs to be a profound or prolific insight into the essence of branding. Of course, you’ll get plenty of that here too. Sometimes it’s [ READ MORE ]
The more specific the pitch or campaign to your customers – whether they’re distributors, retailers or consumers – the more receptive they’ll be[ READ MORE ]
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