Archive for the ‘ Media ’ Category

Media Plan Components

Media planners and buyers are known for the immense amount of research they do before planning and placing a media buy for a client. There are meetings with the account executive and the media[ READ MORE ]

Common Design and Print Terms

The world of design and production is filled with all kinds of fun terms. For those unfamiliar with the industry, the terms may sound imaginary, almost like going to a mechanic who tells[ READ MORE ]

Strengths & Weaknesses of Magazine Advertising

There are thousands of magazines in which you can purchase advertising. They can be local, regional, national or even international. And though purchasing space in a magazine can be just right for[ READ MORE ]

Media Terms & Definitions

It is important for everyone in an agency to understand media terminology to improve communication both within the agency as well as with clients. This is especially important for newcomers to the agency business or business owners who don’t deal with media everyday[ READ MORE ]

What to Know About an Annual Media Buy

When attempting to take your media in-house or when offering media services for others, it’s important to know that media can be purchased in several ways, such as by flight, monthly, quarterly or annually. The trick to being a successful media planner and buyer is knowing which structure works best for you and your clients[ READ MORE ]

The Benefits of Utilizing a Newspaper Buying Network

As a media buyer and planner, it’s your job to figure out the best and most efficient way to make large media buys across all selected markets. [ READ MORE ]

Satisfy Your Media Craving—pepper the proper landscape to taste

The way a potential target consumes media changes with the landscape. Due to this ever-changing fact, new and emerging media must be considered, along with traditional media of course, when planning media buys. These new mediums include online buys, Facebook fan pages, Twitter accounts, seeded blogs, video, gaming, mobile text campaigns, experiential (which is a media category of its own) and many others (being created as you read this). [ READ MORE ]

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