Archive for the ‘ New Business ’ Category

Marketing Coordinator Position Available (New Business Development)

It is the job of the marketing coordinator to assist with the generation of an established benchmark of new business leads and prospects for the agency according to a pre-defined set of client criteria. The marketing coordinator generates research on prospects and assembles reports to use in attracting and inciting prospects’ interest in the agency[ READ MORE ]

Listen Up Pitches!…The Pitch Process from a Creative’s Mind

Before I begin, this behind-the-scenes look through a creative’s mind can be a little scary. I promise to stay on track and stick to the subject matter of what a pitch entails…or at least mention what it should entail. Let’s start with the obvious – before you begin a pitch, learn about your client, their [ READ MORE ]

Five Things That Entrepreneurs Should Do In The Current Economic Climate

Sorry, entrepreneurs, the economy is not good. You can’t do anything about that. But you can do some things to help your business weather the storm. Here are five suggestions: 1. Take advantage of decreasing costs. If you run a business, you don’t just have customers; you have suppliers too. If demand is decreasing for [ READ MORE ]

Grading Sheet for Evaluating New Business

Too often, today's hot prospect can be tomorrow's nightmare client. For the client/vendor relationship to work, it has to be mutually beneficial. Consider creating a Grading Sheet or Pre-Qualification Survey to eliminate wasting resources chasing a bad prospect. [ READ MORE ]

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