Archive for the ‘ Package Design ’ Category

The Basics of Package Design

Creating packaging for a client isn’t always easy, especially if you are creating a package for a product that you’re not familiar with or have never used. Below are some of evok’s best practices for creating award-winning packaging, along with a few of my own personal tips for success[ READ MORE ]

Listen Up Pitches!…The Pitch Process from a Creative’s Mind

Before I begin, this behind-the-scenes look through a creative’s mind can be a little scary. I promise to stay on track and stick to the subject matter of what a pitch entails…or at least mention what it should entail. Let’s start with the obvious – before you begin a pitch, learn about your client, their [ READ MORE ]

Tapping into Your Agency’s Extracurricular Skills

A former coworker recently contacted me to gain some insight on a project she just started. She needed to create an award constructed out of sheet metal. It was really just, “do you know of a vendor that could help me out”, as she was finding nothing but dead ends. With my natural ability to butt in, and my background in fabrication, I offered a few other approaches to production that could better meet her timeline and budget[ READ MORE ]

“Non-traditional” Holiday Marketing

A few years back we began an initiative to maintain awareness of a brand using “non-traditional” holidays as the impetus for this outreach to their audience. To this day, the program continues with much success for our client—to the point that their clients wonder what we’ll do next. Rewind It began with a traditional holiday [ READ MORE ]

Which Advertising Agency Compensation Structure Is Better For Me? Part 2 of 3 (Media Commission)

There are a myriad of ways in which advertising agencies can be compensated. For full-service shops, it typically consists of some form of hourly billing for creative services, media commission and/or production commission. While there are standard industry norms, it is common practice to engage in negotiations specifically tailored to the unique needs of each [ READ MORE ]

Which Advertising Agency Compensation Structure Is Better For Me? Part 1 of 3

  There are a myriad of ways in which advertising agencies can be compensated. For full-service shops, it typically consists of some form of hourly billing, media commission and/or production commission. While there are standard industry norms, it is common practice to engage in negotiations specifically tailored to the unique needs of each client. Finding [ READ MORE ]

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