Archive for the ‘ Product Design ’ Category

Listen Up Pitches!…The Pitch Process from a Creative’s Mind

Before I begin, this behind-the-scenes look through a creative’s mind can be a little scary. I promise to stay on track and stick to the subject matter of what a pitch entails…or at least mention what it should entail. Let’s start with the obvious – before you begin a pitch, learn about your client, their [ READ MORE ]

Tapping into Your Agency’s Extracurricular Skills

A former coworker recently contacted me to gain some insight on a project she just started. She needed to create an award constructed out of sheet metal. It was really just, “do you know of a vendor that could help me out”, as she was finding nothing but dead ends. With my natural ability to butt in, and my background in fabrication, I offered a few other approaches to production that could better meet her timeline and budget[ READ MORE ]

Handwork vs. Technology

Recently we developed a campaign for a financial industry client that involved illustration as a foundation for the visual imagery and it got me thinking. Thinking about how much we rely on technology as a tool for design, writing, even to read this blog.  Thinking about how much I appreciate “handwork.” Thinking of the time, [ READ MORE ]

Powering Up Product Design

Consumer demand for good product design is driving the phenomenal success of Apple’s iPod, Target stores and even a wastebasket – namely, the Garbo, designed by Karim Rashid for Umbra. Manufacturers who ignore the importance of industrial design do so at their peril, sure to be overtaken by competitors whose products may be equal in quality but superior in eye appeal. Our in-house industrial designer (and multiple International CES Innovations award winner) offers the following advice[ READ MORE ]

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