Archive for the ‘ Research ’ Category

Surveying Surveys

When determining your target audience or gauging their perception of your product or service, a well designed, carefully thought out survey can be the key to success[ READ MORE ]

Is “Re-branding” the New Buzz Word?

We hear the term “re-branding” thrown around a lot lately. It seems if everyone is trying desperately, in a fast-moving society, to stay fresh and yet stay true to their history at the same time. [ READ MORE ]

Without metrics and measurements, how do you know if your advertising program is successful?

I won’t lie. I’ve seen it before – companies guilty of spending money on advertising and not setting goals or tracking their results. With the economy rolling downhill into the biggest tumbleweed of the century, what are they thinking? Plain and simple – they’re missing their call to action. So, think about it – do [ READ MORE ]

Listen Up Pitches!…The Pitch Process from a Creative’s Mind

Before I begin, this behind-the-scenes look through a creative’s mind can be a little scary. I promise to stay on track and stick to the subject matter of what a pitch entails…or at least mention what it should entail. Let’s start with the obvious – before you begin a pitch, learn about your client, their [ READ MORE ]

Satisfy Your Media Craving—pepper the proper landscape to taste

The way a potential target consumes media changes with the landscape. Due to this ever-changing fact, new and emerging media must be considered, along with traditional media of course, when planning media buys. These new mediums include online buys, Facebook fan pages, Twitter accounts, seeded blogs, video, gaming, mobile text campaigns, experiential (which is a media category of its own) and many others (being created as you read this). [ READ MORE ]

Put Ethnography Science Behind Your Strategy

We are sure that most of you out there have said at one time or another, “I would love to be a fly on that wall!” There’s no denying our inherent desire to know what other people are really saying and thinking—without having to admit you are just dying to know things you shouldn’t or couldn’t. Whoever said that ignorance is bliss, might rewrite that common cliché and replace “bliss” with “blind.”[ READ MORE ]

Analytics are NOT an Audit

Analytics, like research, can be molded to the advantage of the one gathering intended results. The benchmarking and retesting with the same analytic tool is the best we have in many cases. Urchin, for example, is often way off from Google’s analytics, but which will an advertiser use who is trying to justify the continued ad spend? We hope, and advocate, the one that shows the truest measured results that can be reproduced to show trend. And we hope, on the client side, that the knowledge base is there to understand and value the difference between true research and measurement and puffery."[ READ MORE ]

Market Segmentation – “Millennials”

We are in a unique time in the history of market segmentation – 5 distinct living generations. Well, soon to be six, but that is a blog entry for another time. Currently, we look at the segments as: GI/Depression Generation – Silents/The Greatest Generation – Baby Boomers/Post WWII – Generation X/Baby Busters – Millennials Here [ READ MORE ]

The Importance of Using Media Research and Tools

When considering an advertising and/or marketing agency, it’s a good rule of thumb to confirm that their service promise is backed by appropriate media, research and management software and services. It’s important to ask if this potential business partner has certain capabilities in house and specific procedures in place—not simply access to an outsourced third-party [ READ MORE ]

Customer Satisfaction Survey

In today's economy, hanging on to business and cultivating within it has never been more important. Probing your customers for information on how your performing can diffuse a growing issue or possibly open up a new service line offering[ READ MORE ]

www.evokad.com

Follow

Get every new post delivered to your Inbox.