Archive for the ‘ Trade Show Tactics ’ Category

Tapping into Your Agency’s Extracurricular Skills

A former coworker recently contacted me to gain some insight on a project she just started. She needed to create an award constructed out of sheet metal. It was really just, “do you know of a vendor that could help me out”, as she was finding nothing but dead ends. With my natural ability to butt in, and my background in fabrication, I offered a few other approaches to production that could better meet her timeline and budget[ READ MORE ]

Incorporating Candy Into Your Sales Effort

If you’re saying to yourself, ‘why is candy showing up on a legitimate marketing blog’, then perhaps we need to take a closer look at the power of chocolate. Not everything needs to be a profound or prolific insight into the essence of branding. Of course, you’ll get plenty of that here too. Sometimes it’s [ READ MORE ]

Trade Show Fatal Flaws

Exhibiting at a trade show represents a significant investment in time, effort and – of course – money. So it’s surprising to seasoned attendees how often exhibitors neglect to take some basic steps that will maximize their return[ READ MORE ]

Maximizing the Trade Show Experience

You may soon be among those dutifully manning a trade show booth, introducing your latest and greatest products. At that point, you may probably think you’ve already done everything possible to make sure that distribution and retail decision-makers stop by for a profitable visit. However, there are a few additional steps which can help you make the most of the face time you spend with these key individuals[ READ MORE ]

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