Posts Tagged ‘ ad agency orlando ’

Putting Pencil to Paper – Making The Case For Illustration

There’s an old business adage that says, “When everyone else is zigging, why not zag and stand out from the crowd?” Illustration isn’t right for everything and many times the project will dictate when it’s appropriate. If the challenge is to get your clients products and services noticed, put pencil to paper and consider illustration rather than stock photography as a great way to make an impact[ READ MORE ]

The Basics of Package Design

Creating packaging for a client isn’t always easy, especially if you are creating a package for a product that you’re not familiar with or have never used. Below are some of evok’s best practices for creating award-winning packaging, along with a few of my own personal tips for success[ READ MORE ]

What to Know About an Annual Media Buy

When attempting to take your media in-house or when offering media services for others, it’s important to know that media can be purchased in several ways, such as by flight, monthly, quarterly or annually. The trick to being a successful media planner and buyer is knowing which structure works best for you and your clients[ READ MORE ]

Biting the Bait – Making Promotions Work For You

Promotions. Offers. Incentives. Why do they work? Why do consumers buy into them? The most vital and critical piece to any promotion lies in thinking like the consumer, which companies may forget when launching a promotion. We recommend putting yourself in their shoes. Familiarize yourself with their fears, their skepticism and their doubts. Listed below are key points to follow when rolling out your promotion[ READ MORE ]

The Do’s and Don’ts of Broadcast News Interviews

To you, we give our top 10 tips for interviewing on camera for edited broadcast news features, clips or segments. Take this whitepaper as an overview, an outline of what to do, how to act, and more importantly, how to say what needs to be said. [ READ MORE ]

Stepping up Your Use of Web Analytics

You’ve taken the first step, you’ve applied a web analytics solution to your website. You’re familiar with the basics, but how do you make real use out of the numbers? Here are 10 tips for getting more out of your tracking[ READ MORE ]

How to Maintain Successful Client Relationships

Remember the old agency saying, “Good. Fast. Cheap. – pick two?” Well, in this economy, picking two is no longer an option or a realistic way to keep a client on board. [ READ MORE ]

Surveying Surveys

When determining your target audience or gauging their perception of your product or service, a well designed, carefully thought out survey can be the key to success[ READ MORE ]

Is “Re-branding” the New Buzz Word?

We hear the term “re-branding” thrown around a lot lately. It seems if everyone is trying desperately, in a fast-moving society, to stay fresh and yet stay true to their history at the same time. [ READ MORE ]

Vendor Relationships – Local vs National

The odds of an ad agency seeking the help of a trusted vendor for project completion are pretty good[ READ MORE ]

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