Posts Tagged ‘ advertising ’

Direct Marketing – and why you shouldn’t discount it.

For many companies it’s a real challenge to decide which advertising medium to use, especially in today’s tech-driven environment. One bad decision could cost a company their entire marketing budget, so how do they decide which medium is right[ READ MORE ]

Analytics are NOT an Audit

Analytics, like research, can be molded to the advantage of the one gathering intended results. The benchmarking and retesting with the same analytic tool is the best we have in many cases. Urchin, for example, is often way off from Google’s analytics, but which will an advertiser use who is trying to justify the continued ad spend? We hope, and advocate, the one that shows the truest measured results that can be reproduced to show trend. And we hope, on the client side, that the knowledge base is there to understand and value the difference between true research and measurement and puffery."[ READ MORE ]

Be Mindful Readers, Part I

Since we can’t be mind readers and inexplicably know what our potential customers are thinking and thereby doing; we can at least be mindful readers and study from afar to get farther – or closer to our end goal. As the New Year is in full swing and we’re all waiting for the pendulum to [ READ MORE ]

Handwork vs. Technology

Recently we developed a campaign for a financial industry client that involved illustration as a foundation for the visual imagery and it got me thinking. Thinking about how much we rely on technology as a tool for design, writing, even to read this blog.  Thinking about how much I appreciate “handwork.” Thinking of the time, [ READ MORE ]

What children’s programming taught me about advertising.

As a father of 13 month old twins and an imaginative five year old, I’m fortunate enough to be immersed in a perspective of discovery and creativity that only a child can possess.  And over the past five years I’ve shared the delight of children’s programming with my kids, realizing that I enjoy it not [ READ MORE ]

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