Posts Tagged ‘ cheryl parker ’

Affinity Groups and Social Media

In this day and age, social media is running through the veins of not only our personal life, but our businesses as well. Half a decade ago, I don’t know what was more painful…having a tooth pulled or getting a client to agree on a social media plan. That was after, of course, we went through the education process of why a social media plan is important. Now there are websites dedicated to finding your next job position with exciting titles like: “Social Media Manager”, “Social Marketing Manager” and even “Social Media Analyst”. In some cases, these positions even make-up the team of an entire department within a company[ READ MORE ]

Surveying Surveys

When determining your target audience or gauging their perception of your product or service, a well designed, carefully thought out survey can be the key to success[ READ MORE ]

Without metrics and measurements, how do you know if your advertising program is successful?

I won’t lie. I’ve seen it before – companies guilty of spending money on advertising and not setting goals or tracking their results. With the economy rolling downhill into the biggest tumbleweed of the century, what are they thinking? Plain and simple – they’re missing their call to action. So, think about it – do [ READ MORE ]

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