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Posts Tagged ‘ generating sales ’

Biting the Bait – Making Promotions Work For You

November 28th, 2010
Posted in Direct Marketing
By evoklarry

Promotions. Offers. Incentives. Why do they work? Why do consumers buy into them? The most vital and critical piece to any promotion lies in thinking like the consumer, which companies may forget when launching a promotion. We recommend putting yourself in their shoes. Familiarize yourself with their fears, their skepticism and their doubts. Listed below are key points to follow when rolling out your promotion[ READ MORE ]

Is “Re-branding” the New Buzz Word?

October 18th, 2010
Posted in Brand Identity . Creative . Research
By evoklarry

We hear the term “re-branding” thrown around a lot lately. It seems if everyone is trying desperately, in a fast-moving society, to stay fresh and yet stay true to their history at the same time. [ READ MORE ]

Maximizing the Trade Show Experience

September 12th, 2008
Posted in Trade Show Tactics
By evoklarry

You may soon be among those dutifully manning a trade show booth, introducing your latest and greatest products. At that point, you may probably think you’ve already done everything possible to make sure that distribution and retail decision-makers stop by for a profitable visit. However, there are a few additional steps which can help you make the most of the face time you spend with these key individuals[ READ MORE ]

An eclectic team

the team at evok is eclectic to say the least. at evok, we write new white papers weekly and post them on our website, and the extended, behind the scenes version, here. enjoy.

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