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Posts Tagged ‘ identity marketing ’

Is “Re-branding” the New Buzz Word?

October 18th, 2010
Posted in Brand Identity . Creative . Research
By evoklarry

We hear the term “re-branding” thrown around a lot lately. It seems if everyone is trying desperately, in a fast-moving society, to stay fresh and yet stay true to their history at the same time. [ READ MORE ]

Direct Marketing – and why you shouldn’t discount it.

June 21st, 2010
Posted in Direct Marketing
By evoklarry

For many companies it’s a real challenge to decide which advertising medium to use, especially in today’s tech-driven environment. One bad decision could cost a company their entire marketing budget, so how do they decide which medium is right[ READ MORE ]

Brand Identity Chain

September 12th, 2008
Posted in Brand Identity
By evoklarry

If consumers identify with Prada and also identify with Michelob, Volvo, “24” character Jack Bauer, rock group the Killers and Doritos, marketers suddenly have a ‘brand identity chain’ – a group of consumers who share similar identities as well as product and media consumption[ READ MORE ]

An eclectic team

the team at evok is eclectic to say the least. at evok, we write new white papers weekly and post them on our website, and the extended, behind the scenes version, here. enjoy.

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