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Posts Tagged ‘ media buying ’

What to Know About an Annual Media Buy

December 17th, 2010
Posted in Media
By evoklarry

When attempting to take your media in-house or when offering media services for others, it’s important to know that media can be purchased in several ways, such as by flight, monthly, quarterly or annually. The trick to being a successful media planner and buyer is knowing which structure works best for you and your clients[ READ MORE ]

The Benefits of Utilizing a Newspaper Buying Network

August 5th, 2010
Posted in Media
By evoklarry

As a media buyer and planner, it’s your job to figure out the best and most efficient way to make large media buys across all selected markets. [ READ MORE ]

The Importance of Using Media Research and Tools

November 12th, 2008
Posted in Research
By jourdan4evok

When considering an advertising and/or marketing agency, it’s a good rule of thumb to confirm that their service promise is backed by appropriate media, research and management software and services. It’s important to ask if this potential business partner has certain capabilities in house and specific procedures in place—not simply access to an outsourced third-party [ READ MORE ]

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the team at evok is eclectic to say the least. at evok, we write new white papers weekly and post them on our website, and the extended, behind the scenes version, here. enjoy.

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