Posts Tagged ‘ orlando ad agency ’

Best Uses for Flash (not Gordon)

It’s been impossible to miss the storm of controversy in the tech field over Adobe Flash[ READ MORE ]

How to Be Worth a Journalist’s Time

It takes grit to harness the power of persuasion and finesse to win someone over[ READ MORE ]

Direct Marketing – and why you shouldn’t discount it.

For many companies it’s a real challenge to decide which advertising medium to use, especially in today’s tech-driven environment. One bad decision could cost a company their entire marketing budget, so how do they decide which medium is right[ READ MORE ]

Listen Up Pitches!…The Pitch Process from a Creative’s Mind

Before I begin, this behind-the-scenes look through a creative’s mind can be a little scary. I promise to stay on track and stick to the subject matter of what a pitch entails…or at least mention what it should entail. Let’s start with the obvious – before you begin a pitch, learn about your client, their [ READ MORE ]

Streamlining Policies and Procedures—Inside An Advertising Agency

The thought of streamlining policies and procedures seems like a good idea. It sounds like it should work. It seems like it should be easy. So why don’t we always follow it? Good question. Of course most successful companies have some sort of systematic workflow, a streamline of policy and procedures and believe that if [ READ MORE ]

Put Ethnography Science Behind Your Strategy

We are sure that most of you out there have said at one time or another, “I would love to be a fly on that wall!” There’s no denying our inherent desire to know what other people are really saying and thinking—without having to admit you are just dying to know things you shouldn’t or couldn’t. Whoever said that ignorance is bliss, might rewrite that common cliché and replace “bliss” with “blind.”[ READ MORE ]

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