Posts Tagged ‘ orlando advertising agency ’

Yearning to be Interning

Not having had any experience in advertising, I wasn’t quite sure what to expect of an internship at an agency, but I knew I needed one to prove I was a go-getter who values the opportunity. Unfortunately, the thought of filing papers and delivering coffee all day didn’t really sound too appealing. After[ READ MORE ]

Life of an Intern

I’ve always wanted to be a media planner and buyer so when I walked into evok advertising for an interview – I knew I had to nail it. I guess if you’ve done the interview process before, you know how nerve-racking it is – arriving really early, sweaty palms, wondering if your resume looks good enough[ READ MORE ]

Your Augmented Reality Guide to Holiday Shopping

It’s that time of year again – time to break out your wallets and spend your hard earned cash on loved ones, and maybe even some not so loved ones. And as much as we all love this season[ READ MORE ]

The Kick-Off Meeting

“The Kick-Off Meeting” is the first in a three-part series focused on a project’s lifecycle, which includes “The Kick-Off Meeting” , “Ongoing Project Management” and[ READ MORE ]

Tips for Conducting a Successful Webinar

Is distance preventing you from disseminating information to a large audience? If so, I highly recommend conducting a webinar. The term webinar is short for web-based seminars or[ READ MORE ]

Putting Pencil to Paper – Making The Case For Illustration

There’s an old business adage that says, “When everyone else is zigging, why not zag and stand out from the crowd?” Illustration isn’t right for everything and many times the project will dictate when it’s appropriate. If the challenge is to get your clients products and services noticed, put pencil to paper and consider illustration rather than stock photography as a great way to make an impact[ READ MORE ]

The Basics of Package Design

Creating packaging for a client isn’t always easy, especially if you are creating a package for a product that you’re not familiar with or have never used. Below are some of evok’s best practices for creating award-winning packaging, along with a few of my own personal tips for success[ READ MORE ]

Biting the Bait – Making Promotions Work For You

Promotions. Offers. Incentives. Why do they work? Why do consumers buy into them? The most vital and critical piece to any promotion lies in thinking like the consumer, which companies may forget when launching a promotion. We recommend putting yourself in their shoes. Familiarize yourself with their fears, their skepticism and their doubts. Listed below are key points to follow when rolling out your promotion[ READ MORE ]

The Do’s and Don’ts of Broadcast News Interviews

To you, we give our top 10 tips for interviewing on camera for edited broadcast news features, clips or segments. Take this whitepaper as an overview, an outline of what to do, how to act, and more importantly, how to say what needs to be said. [ READ MORE ]

Stepping up Your Use of Web Analytics

You’ve taken the first step, you’ve applied a web analytics solution to your website. You’re familiar with the basics, but how do you make real use out of the numbers? Here are 10 tips for getting more out of your tracking[ READ MORE ]

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