Posts Tagged ‘ orlando advertising agency ’

Listen Up Pitches!…The Pitch Process from a Creative’s Mind

Before I begin, this behind-the-scenes look through a creative’s mind can be a little scary. I promise to stay on track and stick to the subject matter of what a pitch entails…or at least mention what it should entail. Let’s start with the obvious – before you begin a pitch, learn about your client, their [ READ MORE ]

Sponsorships – One Size Doesn’t Fit All

ponsorships are an easy, friendly way to expand brand awareness among the local community. And there are usually so many enticing options but proceed with caution, for not all of them are the ideal events to sponsor. [ READ MORE ]

Put Ethnography Science Behind Your Strategy

We are sure that most of you out there have said at one time or another, “I would love to be a fly on that wall!” There’s no denying our inherent desire to know what other people are really saying and thinking—without having to admit you are just dying to know things you shouldn’t or couldn’t. Whoever said that ignorance is bliss, might rewrite that common cliché and replace “bliss” with “blind.”[ READ MORE ]

Analytics are NOT an Audit

Analytics, like research, can be molded to the advantage of the one gathering intended results. The benchmarking and retesting with the same analytic tool is the best we have in many cases. Urchin, for example, is often way off from Google’s analytics, but which will an advertiser use who is trying to justify the continued ad spend? We hope, and advocate, the one that shows the truest measured results that can be reproduced to show trend. And we hope, on the client side, that the knowledge base is there to understand and value the difference between true research and measurement and puffery."[ READ MORE ]

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