Posts Tagged ‘ target demographic ’
For many companies it’s a real challenge to decide which advertising medium to use, especially in today’s tech-driven environment. One bad decision could cost a company their entire marketing budget, so how do they decide which medium is right[ READ MORE ]
If consumers identify with Prada and also identify with Michelob, Volvo, “24” character Jack Bauer, rock group the Killers and Doritos, marketers suddenly have a ‘brand identity chain’ – a group of consumers who share similar identities as well as product and media consumption[ READ MORE ]
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