As an advertising agency specializing in creating relationships and successful advertising through social media, we are often asked, “What’s next?” Well, in social media – sometimes it’s hard to tell. To find out, you must be truly tuned in, always searching for the newest tips and tricks.
Here are some of the newest in new to help fulfill your ever-growing social media addiction:
You Can Now Tag Fan Pages in Facebook Photos!
Throughout the years, it’s become common practice to tag people in pictures you upload to Facebook, but now Facebook gives you the ability to tag Fan Pages in photos as well. So, next time your company sponsors that local 5k, feel free to tag your Fan Page, not just your employees. It works the same way as when you tag people, meaning that once your Fan Page is tagged, the photo will appear on their Wall and in the Photos sections.
You Can Now Promote Products Without Even Realizing it!
Facebook has recently started a new form of advertising called Sponsored Stories that uses the power of influence to promote businesses. Whenever you actively engage on Facebook, by checking-in to a place, liking a page, posting on a page, sharing apps, using apps or playing games, Facebook could use this information to promote the product, person or service you are referring to. These stories are eligible to appear in your friends’ News Feed and now show up on the right hand column of your Home Page. When it comes to privacy, Facebook is all clear though, because only people who are eligible to see your News Feed story are eligible to see it as a Sponsored Story. So next time you say, “Gosh, that food was DELICIOUS at $%(*$#^” remember that you could be speaking to masses on behalf of that restaurant.
You Can Now Explore New Places Through Foursquare!
Foursquare has just released version 3.0 for Android and the iPhone. The new version of the popular check-in app offers some significant changes, most notably – the Explore menu. Once you open Foursquare on a mobile device, you will be given the option to “Explore.” Through this section of the application, Foursquare gives you intuitive recommendations on places you would like based on your friend’s check-ins and your own. For specific recommendations, you can choose from a variety of categories, sorted by Food, Coffee, Nightlife, Shops and A&E.
You Can Now Share Links Via Friends on Facebook!
Facebook has recently introduced the new “Share” button. When you see a friend with a cool link posted on their Wall, you will see the options to Like, Comment or Share. Clicking “Share” will post the link on your wall and give your friend credit – your post will say something like, “Jennifer Johnstone shared this link via Linda Embrey”. This feature is somewhat reminiscent of a re-tweet on Twitter.
You Can Now Explore Inventory Through Google Places:
There is a new Google Places update only available in the US that allows users to search the inventory of a specific place. Paul Lee, senior product manager at Google, explained this update as “a new feature that automatically brings your offline catalog to the web, letting customers view your products and search your local inventory on your Place Page before visiting your store.” The feature will display five of your most popular products with their prices so that potential customers can browse for what they’re looking for online before coming to buy it from your offline store. Potential consumers can also search your stock if they’re looking for a specific item not listed in your five items.
Unfortunately, by the time you get around to reading this post, or even me finished writing it, it may be outdated. To stay abreast of the newest in new for social media, continue to research on a daily basis…or you could just call evok at 407.302.4416 or follow us on Twitter – @evoklarry.